Dr. Wilert Puriwatr is an Associate Professor from the Faculty of Commerce and Accountancy of Chulalongkorn University, the chairperson of the committee (Vice director of the committee). On behalf of the Dean of the Faculty of Commerce and Accountancy, a pioneering role model of creating the variety of marketing activities in Thailand and a specialist playing a part in the world of brands and marketing communication in Thailand, the professor also directs the visions of a plan to develop the business for many organizations both individual and governmental. He has been the brand research and development consultant for many leading companies, for instance, Toyota Motor (Thailand) Co., Ltd., Siam Cement Group and Spa-Hakuhodo Advertising. The professor adapts all of his knowledge to develop a usable business plan. He conveys the knowledge to his students in order to enable them in their career consequence to the most benefit to the overall economic system of the country.