Prof. Dr. Wilert Puriwat is a Professor at the Faculty of Commerce and Accountancy, Chulalongkorn University, and serves as the program's advisor. He currently holds the position of the 18th President of Chulalongkorn University and formerly served as Dean of the Faculty of Commerce and Accountancy. Prof. Wilert is a pioneering figure in Thailand's marketing landscape, recognized as a leading expert in brand strategy and marketing communications. He has provided strategic direction and business development guidance to numerous organizations across both the private and public sectors. His consultancy experience includes working with major corporations such as Toyota Motor (Thailand) Co., Ltd., Siam Cement Group, and Spa-Hakuhodo Advertising on brand research and development initiatives. Beyond his professional achievements, Prof. Wilert is dedicated to translating his extensive industry experience into practical knowledge for his students, equipping them with the skills to build successful careers and contribute meaningfully to Thailand's economic development.